Olar Miga!
🙋🏻♀️ It’s been a while since I’ve been meaning to get back to blogging – NEWSFLASH: I’m more of a YouTube lady.
But I MISS YOU! So today I figured we’d pop a bottle of wine and spend some time.
I’m Lu. Short for Luciana. People say it’s a pretty name but it’s quite common where I’m from!
I was born in Brazil but grew up in the 305. Studied comm and biz at UM and then went back to the land of bossa nova and caipirinhas in 2008.
I’ve been my own boss for 12 years. It all started with a fashion blog, which turned into Social Media consulting, lots of digital marketing advice on YouTube, online courses, and the Insta hustle we all love/hate.
And then I had serious burnout. I spent almost 2 years without posting on social and somehow my business kept thriving.
How, you ask? While I spent my days crying and looking at doggy videos, my YouTube channels kept growing – and selling!
So in mid 2020 the A-HA moment happened.
I realized we spend so much energy trying to create content on here every day that we forget that there’s a social media platform next door that does all the work for us, even when we’re sleeping.
That’s when I decided to help other women create digital businesses that work for them, using their life experience to gain financial and geographic freedom and claim their time back.
Fast forward to 2022 and since I had all this freedom myself I did the only possible thing and made my biggest dream come true: I moved to New York!
Oh yeah, I also love chocolate chip cookies, especially the really gooey kind that gets my teeth all dirty. I have a pitbull named @lolalevypit and always order more pizza than I can eat, so I have about 12 slices stacked in the freezer.
And I don’t hustle on Instagram anymore.
All this to say that you, too, should be a YouTube lady. You can build your dream business (one that works for you and not the other way around) and my mission is to help you do that. And have fun along the way.
OK NOW TELL ME ABOUT YOU! Name? What do you do? Fun fact? Most embarrassing moment?